But then why do women often ask this question - does my bum look big in this?
According to a new study, the image-conscious women seek reassurance because it's one part of their anatomy they can never really see for themselves.
Over half the 1,800 women questioned in a survey on behalf of Wizard Jeans said that they worried more about their posteriors than about their breasts or their stomach.
"You only have to watch women trying on a new pair of jeans to see that their prime concern is always the bit they can't really see for themselves – their bums. They twist and turn in front of the mirror but then, inevitably, ask for reassurance," the Daily Express quoted fashion expert Sally Allen of Wizard Jeans, as saying.
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